Black

Pure Black

Pure Black
#000000Click to copy

Pure Black Parameter Conversion Table

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HEX#000000Copy
RGBrgb(0, 0, 0)Copy
HSLhsl(0, 0%, 0%)Copy
HSV/HSBhsv(0, 0%, 0%)Copy
CMYKcmyk(0%, 0%, 0%, 100%)Copy
Complementary
#000000
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#000000
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Analogous
#000000
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#000000
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Split Complementary
#000000
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#000000
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Monochromatic
#000000
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#333333
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#666666
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#000000
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#000000
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#000000
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Pure Black WCAG Accessibility Contrast

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The contrast ratio of this color against common foreground/background colors (based on the WCAG 2.1 standard)

Sample text Aa
White background #FFFFFF
21.00 : 1
AA NormalAA LargeAAA NormalAAA Large
Sample text Aa
Black background #000000
1.00 : 1
AA NormalAA LargeAAA NormalAAA Large
Sample text Aa
Light gray background #F5F5F5
19.26 : 1
AA NormalAA LargeAAA NormalAAA Large
Sample text Aa
Dark gray background #333333
1.66 : 1
AA NormalAA LargeAAA NormalAAA Large

Pure Black Shade Variants

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Lighten with White Mixed with white for a lighter, softer color
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Darken with Black Mixed with black for a deeper, heavier color
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Muted / Morandi Mixed with gray and desaturated for a sophisticated muted tone
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Pure Black Color Introduction

Definition

Pure Black (HEX #000000) has the RGB value rgb(0, 0, 0), the HSL value hsl(0°, 0%, 0%) and the CMYK print value cmyk(0%, 0%, 0%, 100%). In terms of color schemes, the complement of Pure Black is #000000, and placing the two side by side produces a striking, eye-catching contrast; paired with the analogous colors #000000 and #000000 that sit next to it on the color wheel, it transitions naturally and harmoniously; in a split-complementary scheme (#000000, #000000) it keeps its contrast tension without losing layering; and a monochromatic scheme built on Pure Black uses gradients of lightness and saturation to create a unified design with a strong sense of depth. Under the WCAG accessibility standard, Pure Black has a contrast ratio of 21.00:1 against white and 1.00:1 against black; paired with a white background it reaches AAA, making body text highly readable.

Color Characteristics

Pairings of black and white carry no interference from any color tendency, letting the content itself take center stage — which is why they are regarded as classics in premium branding and minimalist design. Specifically, Pure Black has a lightness of 0% and a saturation of 0%, on a page it works well as a dark background or heading text color, creating a strong sense of visual weight; moreover, it contains almost no chromatic content, giving it a restrained, understated character that makes it ideal for creating a premium feel and a sense of space. In a word: The absence of light.

Color Psychology

Psychologically, black-and-white palettes represent the ultimate and an attitude; they strip away emotional noise and express sophistication and modernity in the purest way. For this reason Pure Black tends to leave a first impression of being pure and powerful in the viewer’s mind, and this emotional tone also defines the role it plays in design.

Best Uses

Black-and-white palettes are commonly used for large headlines, logos and generous negative-space layouts; a monochrome base with a single bright accent immediately creates a strong modern feel. In real projects, Pure Black is also often used as a dark background or heading text color; in “Black & White”-themed designs, the adjacent colors or lightness gradients built around it quickly establish a cohesive, clearly layered color scheme.

Pure Black Featured In

This color is included in the following color cards and color families. Click a card to browse more colors in the corresponding collection.