Brown
Chocolate Brown (RAL 8017)
Chocolate Brown (RAL 8017)
#44322DClick to copy
Chocolate Brown (RAL 8017) Parameter Conversion Table
More converters →HEX#44322DCopy
RGBrgb(68, 50, 45)Copy
HSLhsl(13, 20%, 22%)Copy
HSV/HSBhsv(13, 34%, 27%)Copy
CMYKcmyk(0%, 26%, 34%, 73%)Copy
Chocolate Brown (RAL 8017) Color Schemes
Complementary
#44322D
Click to copy#2D3F44
Click to copyAnalogous
#442D33
Click to copy#443D2D
Click to copySplit Complementary
#2D443D
Click to copy#2D3444
Click to copyMonochromatic
#44322D
Click to copy#716866
Click to copy#A49C99
Click to copy#070504
Click to copy#000000
Click to copy#000000
Click to copyChocolate Brown (RAL 8017) WCAG Accessibility Contrast
WCAG Calculator →The contrast ratio of this color against common foreground/background colors (based on the WCAG 2.1 standard)
Sample text Aa
White background #FFFFFF
12.07 : 1
AA NormalAA LargeAAA NormalAAA Large
Sample text Aa
Black background #000000
1.74 : 1
AA NormalAA LargeAAA NormalAAA Large
Sample text Aa
Light gray background #F5F5F5
11.07 : 1
AA NormalAA LargeAAA NormalAAA Large
Sample text Aa
Dark gray background #333333
1.05 : 1
AA NormalAA LargeAAA NormalAAA Large
Chocolate Brown (RAL 8017) Shade Variants
Gradient Generator →Lighten with White Mixed with white for a lighter, softer color
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Darken with Black Mixed with black for a deeper, heavier color
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Muted / Morandi Mixed with gray and desaturated for a sophisticated muted tone
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Chocolate Brown (RAL 8017) Color Introduction
Definition
Chocolate Brown (RAL 8017) (HEX #44322D) has the RGB value rgb(68, 50, 45), the HSL value hsl(13°, 20%, 22%) and the CMYK print value cmyk(0%, 26%, 34%, 73%). In terms of color schemes, the complement of Chocolate Brown (RAL 8017) is #2D3F44, and placing the two side by side produces a striking, eye-catching contrast; paired with the analogous colors #442D33 and #443D2D that sit next to it on the color wheel, it transitions naturally and harmoniously; in a split-complementary scheme (#2D443E, #2D3344) it keeps its contrast tension without losing layering; and a monochromatic scheme built on Chocolate Brown (RAL 8017) uses gradients of lightness and saturation to create a unified design with a strong sense of depth. Under the WCAG accessibility standard, Chocolate Brown (RAL 8017) has a contrast ratio of 12.07:1 against white and 1.74:1 against black; paired with a white background it reaches AAA, making body text highly readable.
Color Characteristics
Red is the most impactful color, evoking fire, blood and the sun. It grabs attention instantly and is almost the default choice in promotions, dining and sports. Specifically, Chocolate Brown (RAL 8017) has a lightness of 22% and a saturation of 20%, steady and powerful as a background or primary color, pairing well with light text for good readability; moreover, its saturation is fairly low and its gray tone is soft, carrying a quiet, Morandi-like character. In a word: The color of dark chocolate.
Color Psychology
Red can evoke passion, courage and urgency, with a marked arousing and motivating effect; psychologically it symbolizes enthusiasm, energy and drive. For this reason Chocolate Brown (RAL 8017) tends to leave a first impression of being passionate and direct in the viewer’s mind, and this emotional tone also defines the role it plays in design.
Best Uses
Red suits big promotions, restaurant menus, sports posters and any visual design that needs emotional intensity. In real projects, Chocolate Brown (RAL 8017) is also often used as a dark background or heading text color; in “Red”-themed designs, the adjacent colors or lightness gradients built around it quickly establish a cohesive, clearly layered color scheme.
Chocolate Brown (RAL 8017) Featured In
This color is included in the following color cards and color families. Click a card to browse more colors in the corresponding collection.