Traditional

Rich Purple

Rich Purple
#4A0080Click to copy

Rich Purple Parameter Conversion Table

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HEX#4A0080Copy
RGBrgb(74, 0, 128)Copy
HSLhsl(275, 100%, 25%)Copy
HSV/HSBhsv(275, 100%, 50%)Copy
CMYKcmyk(42%, 100%, 0%, 50%)Copy
Complementary
#4A0080
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#368000
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Analogous
#0A0080
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#800076
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Split Complementary
#768000
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#00800A
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Monochromatic
#4A0080
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#8211D5
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#B25AF2
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#0F001A
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#000000
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#000000
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Rich Purple WCAG Accessibility Contrast

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The contrast ratio of this color against common foreground/background colors (based on the WCAG 2.1 standard)

Sample text Aa
White background #FFFFFF
13.10 : 1
AA NormalAA LargeAAA NormalAAA Large
Sample text Aa
Black background #000000
1.60 : 1
AA NormalAA LargeAAA NormalAAA Large
Sample text Aa
Light gray background #F5F5F5
12.02 : 1
AA NormalAA LargeAAA NormalAAA Large
Sample text Aa
Dark gray background #333333
1.04 : 1
AA NormalAA LargeAAA NormalAAA Large

Rich Purple Shade Variants

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Lighten with White Mixed with white for a lighter, softer color
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Darken with Black Mixed with black for a deeper, heavier color
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Muted / Morandi Mixed with gray and desaturated for a sophisticated muted tone
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Rich Purple Color Introduction

Definition

Rich Purple (HEX #4A0080) has the RGB value rgb(74, 0, 128), the HSL value hsl(275°, 100%, 25%) and the CMYK print value cmyk(42%, 100%, 0%, 50%). In terms of color schemes, the complement of Rich Purple is #368000, and placing the two side by side produces a striking, eye-catching contrast; paired with the analogous colors #0A0080 and #800076 that sit next to it on the color wheel, it transitions naturally and harmoniously; in a split-complementary scheme (#768000, #00800A) it keeps its contrast tension without losing layering; and a monochromatic scheme built on Rich Purple uses gradients of lightness and saturation to create a unified design with a strong sense of depth. Under the WCAG accessibility standard, Rich Purple has a contrast ratio of 13.10:1 against white and 1.60:1 against black; paired with a white background it reaches AAA, making body text highly readable.

Color Characteristics

Purple sits between warm and cool, evoking lavender, amethyst and twilight. Mysterious and luxurious, it has long been associated with royalty and artistic creation. Specifically, Rich Purple has a lightness of 25% and a saturation of 100%, steady and powerful as a background or primary color, pairing well with light text for good readability; moreover, its saturation is extremely high and its visual tension is strong, so it works best used sparingly as a focal accent. In a word: A deep purple, once the color worn by high-ranking officials.

Color Psychology

Purple can evoke romance, imagination and nobility, with a marked air of mystery; psychologically it symbolizes elegance, spirituality and creativity. For this reason Rich Purple tends to leave a first impression of being mysterious and elegant in the viewer’s mind, and this emotional tone also defines the role it plays in design.

Best Uses

Purple suits beauty and skincare, art exhibitions, mysterious themes and any scene that needs a sophisticated, romantic feel. In real projects, Rich Purple is also often used as a dark background or heading text color; in “Purple”-themed designs, the adjacent colors or lightness gradients built around it quickly establish a cohesive, clearly layered color scheme.

Rich Purple Featured In

This color is included in the following color cards and color families. Click a card to browse more colors in the corresponding collection.