Red

Oxblood

Oxblood
#4A0404Click to copy

Oxblood Parameter Conversion Table

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HEX#4A0404Copy
RGBrgb(74, 4, 4)Copy
HSLhsl(0, 90%, 15%)Copy
HSV/HSBhsv(0, 95%, 29%)Copy
CMYKcmyk(0%, 95%, 95%, 71%)Copy
Complementary
#4A0404
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#044A4A
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Analogous
#4A0427
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#4A2704
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Split Complementary
#044A27
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#04274A
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Monochromatic
#4A0404
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#9D1717
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#E23838
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#000000
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#000000
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#000000
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Oxblood WCAG Accessibility Contrast

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The contrast ratio of this color against common foreground/background colors (based on the WCAG 2.1 standard)

Sample text Aa
White background #FFFFFF
16.03 : 1
AA NormalAA LargeAAA NormalAAA Large
Sample text Aa
Black background #000000
1.31 : 1
AA NormalAA LargeAAA NormalAAA Large
Sample text Aa
Light gray background #F5F5F5
14.70 : 1
AA NormalAA LargeAAA NormalAAA Large
Sample text Aa
Dark gray background #333333
1.27 : 1
AA NormalAA LargeAAA NormalAAA Large

Oxblood Shade Variants

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Lighten with White Mixed with white for a lighter, softer color
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Darken with Black Mixed with black for a deeper, heavier color
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Muted / Morandi Mixed with gray and desaturated for a sophisticated muted tone
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Oxblood Color Introduction

Definition

Oxblood (HEX #4A0404) has the RGB value rgb(74, 4, 4), the HSL value hsl(0°, 90%, 15%) and the CMYK print value cmyk(0%, 95%, 95%, 71%). In terms of color schemes, the complement of Oxblood is #044A4A, and placing the two side by side produces a striking, eye-catching contrast; paired with the analogous colors #4A0427 and #4A2704 that sit next to it on the color wheel, it transitions naturally and harmoniously; in a split-complementary scheme (#044A27, #04274A) it keeps its contrast tension without losing layering; and a monochromatic scheme built on Oxblood uses gradients of lightness and saturation to create a unified design with a strong sense of depth. Under the WCAG accessibility standard, Oxblood has a contrast ratio of 16.03:1 against white and 1.31:1 against black; paired with a white background it reaches AAA, making body text highly readable.

Color Characteristics

Red is the most impactful color, evoking fire, blood and the sun. It grabs attention instantly and is almost the default choice in promotions, dining and sports. Specifically, Oxblood has a lightness of 15% and a saturation of 90%, steady and powerful as a background or primary color, pairing well with light text for good readability; moreover, its saturation is extremely high and its visual tension is strong, so it works best used sparingly as a focal accent. In a word: A deep rebellion.

Color Psychology

Red can evoke passion, courage and urgency, with a marked arousing and motivating effect; psychologically it symbolizes enthusiasm, energy and drive. For this reason Oxblood tends to leave a first impression of being passionate and direct in the viewer’s mind, and this emotional tone also defines the role it plays in design.

Best Uses

Red suits big promotions, restaurant menus, sports posters and any visual design that needs emotional intensity. In real projects, Oxblood is also often used as a dark background or heading text color; in “Red”-themed designs, the adjacent colors or lightness gradients built around it quickly establish a cohesive, clearly layered color scheme.

Oxblood Featured In

This color is included in the following color cards and color families. Click a card to browse more colors in the corresponding collection.