Red
Bordeaux
Bordeaux
#4C0013Click to copy
Bordeaux Parameter Conversion Table
More converters →HEX#4C0013Copy
RGBrgb(76, 0, 19)Copy
HSLhsl(345, 100%, 15%)Copy
HSV/HSBhsv(345, 100%, 30%)Copy
CMYKcmyk(0%, 100%, 75%, 70%)Copy
Bordeaux Color Schemes
Complementary
#4C0013
Click to copy#004C39
Click to copyAnalogous
#4C0039
Click to copy#4C1300
Click to copySplit Complementary
#004C13
Click to copy#00394C
Click to copyMonochromatic
#4C0013
Click to copy#A50D33
Click to copy#EE2A5B
Click to copy#000000
Click to copy#000000
Click to copy#000000
Click to copyBordeaux WCAG Accessibility Contrast
WCAG Calculator →The contrast ratio of this color against common foreground/background colors (based on the WCAG 2.1 standard)
Sample text Aa
White background #FFFFFF
15.95 : 1
AA NormalAA LargeAAA NormalAAA Large
Sample text Aa
Black background #000000
1.32 : 1
AA NormalAA LargeAAA NormalAAA Large
Sample text Aa
Light gray background #F5F5F5
14.63 : 1
AA NormalAA LargeAAA NormalAAA Large
Sample text Aa
Dark gray background #333333
1.26 : 1
AA NormalAA LargeAAA NormalAAA Large
Bordeaux Shade Variants
Gradient Generator →Lighten with White Mixed with white for a lighter, softer color
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Darken with Black Mixed with black for a deeper, heavier color
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Muted / Morandi Mixed with gray and desaturated for a sophisticated muted tone
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Bordeaux Color Introduction
Definition
Bordeaux (HEX #4C0013) has the RGB value rgb(76, 0, 19), the HSL value hsl(345°, 100%, 15%) and the CMYK print value cmyk(0%, 100%, 75%, 70%). In terms of color schemes, the complement of Bordeaux is #004C39, and placing the two side by side produces a striking, eye-catching contrast; paired with the analogous colors #4C0039 and #4C1300 that sit next to it on the color wheel, it transitions naturally and harmoniously; in a split-complementary scheme (#004C13, #00394C) it keeps its contrast tension without losing layering; and a monochromatic scheme built on Bordeaux uses gradients of lightness and saturation to create a unified design with a strong sense of depth. Under the WCAG accessibility standard, Bordeaux has a contrast ratio of 15.95:1 against white and 1.32:1 against black; paired with a white background it reaches AAA, making body text highly readable.
Color Characteristics
Red is the most impactful color, evoking fire, blood and the sun. It grabs attention instantly and is almost the default choice in promotions, dining and sports. Specifically, Bordeaux has a lightness of 15% and a saturation of 100%, on a page it works well as a dark background or heading text color, creating a strong sense of visual weight; moreover, its saturation is extremely high and its visual tension is strong, so it works best used sparingly as a focal accent. In a word: The mellow bouquet of aged wine.
Color Psychology
Red can evoke passion, courage and urgency, with a marked arousing and motivating effect; psychologically it symbolizes enthusiasm, energy and drive. For this reason Bordeaux tends to leave a first impression of being passionate and direct in the viewer’s mind, and this emotional tone also defines the role it plays in design.
Best Uses
Red suits big promotions, restaurant menus, sports posters and any visual design that needs emotional intensity. In real projects, Bordeaux is also often used as a dark background or heading text color; in “Red”-themed designs, the adjacent colors or lightness gradients built around it quickly establish a cohesive, clearly layered color scheme.
Bordeaux Featured In
This color is included in the following color cards and color families. Click a card to browse more colors in the corresponding collection.