Red
Jam
Jam
#60100BClick to copy
Jam Parameter Conversion Table
More converters →HEX#60100BCopy
RGBrgb(96, 16, 11)Copy
HSLhsl(4, 79%, 21%)Copy
HSV/HSBhsv(4, 89%, 38%)Copy
CMYKcmyk(0%, 83%, 89%, 62%)Copy
Jam Color Schemes
Complementary
#60100B
Click to copy#0B5B60
Click to copyAnalogous
#600B31
Click to copy#603A0B
Click to copySplit Complementary
#0B603A
Click to copy#0B3160
Click to copyMonochromatic
#60100B
Click to copy#AC2D25
Click to copy#DC635B
Click to copy#040101
Click to copy#000000
Click to copy#000000
Click to copyJam WCAG Accessibility Contrast
WCAG Calculator →The contrast ratio of this color against common foreground/background colors (based on the WCAG 2.1 standard)
Sample text Aa
White background #FFFFFF
13.32 : 1
AA NormalAA LargeAAA NormalAAA Large
Sample text Aa
Black background #000000
1.58 : 1
AA NormalAA LargeAAA NormalAAA Large
Sample text Aa
Light gray background #F5F5F5
12.22 : 1
AA NormalAA LargeAAA NormalAAA Large
Sample text Aa
Dark gray background #333333
1.05 : 1
AA NormalAA LargeAAA NormalAAA Large
Jam Shade Variants
Gradient Generator →Lighten with White Mixed with white for a lighter, softer color
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Darken with Black Mixed with black for a deeper, heavier color
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Muted / Morandi Mixed with gray and desaturated for a sophisticated muted tone
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Jam Color Introduction
Definition
Jam (HEX #60100B) has the RGB value rgb(96, 16, 11), the HSL value hsl(4°, 79%, 21%) and the CMYK print value cmyk(0%, 83%, 89%, 62%). In terms of color schemes, the complement of Jam is #0B5B60, and placing the two side by side produces a striking, eye-catching contrast; paired with the analogous colors #600B31 and #603B0B that sit next to it on the color wheel, it transitions naturally and harmoniously; in a split-complementary scheme (#0B603B, #0B3060) it keeps its contrast tension without losing layering; and a monochromatic scheme built on Jam uses gradients of lightness and saturation to create a unified design with a strong sense of depth. Under the WCAG accessibility standard, Jam has a contrast ratio of 13.32:1 against white and 1.58:1 against black; paired with a white background it reaches AAA, making body text highly readable.
Color Characteristics
Red is the most impactful color, evoking fire, blood and the sun. It grabs attention instantly and is almost the default choice in promotions, dining and sports. Specifically, Jam has a lightness of 21% and a saturation of 79%, steady and powerful as a background or primary color, pairing well with light text for good readability; moreover, its saturation is moderate, keeping the color’s emotional expression without becoming overly assertive. In a word: Concentrated sweetness.
Color Psychology
Red can evoke passion, courage and urgency, with a marked arousing and motivating effect; psychologically it symbolizes enthusiasm, energy and drive. For this reason Jam tends to leave a first impression of being passionate and direct in the viewer’s mind, and this emotional tone also defines the role it plays in design.
Best Uses
Red suits big promotions, restaurant menus, sports posters and any visual design that needs emotional intensity. In real projects, Jam is also often used as a dark background or heading text color; in “Red”-themed designs, the adjacent colors or lightness gradients built around it quickly establish a cohesive, clearly layered color scheme.
Jam Featured In
This color is included in the following color cards and color families. Click a card to browse more colors in the corresponding collection.