Brown

Ochre

Ochre
#955539Click to copy

Ochre Parameter Conversion Table

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HEX#955539Copy
RGBrgb(149, 85, 57)Copy
HSLhsl(18, 45%, 40%)Copy
HSV/HSBhsv(18, 62%, 58%)Copy
CMYKcmyk(0%, 43%, 62%, 42%)Copy
Complementary
#955539
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#397995
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Analogous
#95394B
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#958339
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Split Complementary
#399583
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#394B95
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Monochromatic
#955539
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#B88E7C
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#DCC7BE
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#4B2B1D
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#010101
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#000000
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Ochre WCAG Accessibility Contrast

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The contrast ratio of this color against common foreground/background colors (based on the WCAG 2.1 standard)

Sample text Aa
White background #FFFFFF
5.77 : 1
AA NormalAA LargeAAA NormalAAA Large
Sample text Aa
Black background #000000
3.64 : 1
AA NormalAA LargeAAA NormalAAA Large
Sample text Aa
Light gray background #F5F5F5
5.30 : 1
AA NormalAA LargeAAA NormalAAA Large
Sample text Aa
Dark gray background #333333
2.19 : 1
AA NormalAA LargeAAA NormalAAA Large

Ochre Shade Variants

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Lighten with White Mixed with white for a lighter, softer color
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Darken with Black Mixed with black for a deeper, heavier color
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Muted / Morandi Mixed with gray and desaturated for a sophisticated muted tone
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Ochre Color Introduction

Definition

Ochre (HEX #955539) has the RGB value rgb(149, 85, 57), the HSL value hsl(18°, 45%, 40%) and the CMYK print value cmyk(0%, 43%, 62%, 42%). In terms of color schemes, the complement of Ochre is #397995, and placing the two side by side produces a striking, eye-catching contrast; paired with the analogous colors #95394B and #958339 that sit next to it on the color wheel, it transitions naturally and harmoniously; in a split-complementary scheme (#399583, #394B95) it keeps its contrast tension without losing layering; and a monochromatic scheme built on Ochre uses gradients of lightness and saturation to create a unified design with a strong sense of depth. Under the WCAG accessibility standard, Ochre has a contrast ratio of 5.77:1 against white and 3.64:1 against black; paired with a white background it reaches AA, giving body text good readability.

Color Characteristics

Brown evokes soil, wood and coffee; its warm, substantial visual effect makes it almost irreplaceable in vintage, home and coffee and dining sectors. Specifically, Ochre has a lightness of 40% and a saturation of 45%, striking and generous as a background or primary color, offering good readability with either light or dark text; moreover, its saturation is fairly low and its gray tone is soft, carrying a quiet, Morandi-like character. In a word: The oldest pigment.

Color Psychology

Brown can evoke steadiness, warmth and dependability, with a marked calming effect; psychologically it symbolizes stability, simplicity and trust. For this reason Ochre tends to leave a first impression of being solid and dependable in the viewer’s mind, and this emotional tone also defines the role it plays in design.

Best Uses

Brown suits coffee roasting, home furnishings, vintage brands and any scene that needs to convey a warm texture. In real projects, Ochre is also often used as a dark background or heading text color; in “Brown”-themed designs, the adjacent colors or lightness gradients built around it quickly establish a cohesive, clearly layered color scheme.

Ochre Featured In

This color is included in the following color cards and color families. Click a card to browse more colors in the corresponding collection.