Brown
Standard Brown
Standard Brown
#964B00Click to copy
Standard Brown Parameter Conversion Table
More converters →HEX#964B00Copy
RGBrgb(150, 75, 0)Copy
HSLhsl(30, 100%, 29%)Copy
HSV/HSBhsv(30, 100%, 59%)Copy
CMYKcmyk(0%, 50%, 100%, 41%)Copy
Standard Brown Color Schemes
Complementary
#964B00
Click to copy#004B96
Click to copyAnalogous
#960000
Click to copy#969600
Click to copySplit Complementary
#009696
Click to copy#000096
Click to copyMonochromatic
#964B00
Click to copy#E97E13
Click to copy#F3B16F
Click to copy#301800
Click to copy#000000
Click to copy#000000
Click to copyStandard Brown WCAG Accessibility Contrast
WCAG Calculator →The contrast ratio of this color against common foreground/background colors (based on the WCAG 2.1 standard)
Sample text Aa
White background #FFFFFF
6.36 : 1
AA NormalAA LargeAAA NormalAAA Large
Sample text Aa
Black background #000000
3.30 : 1
AA NormalAA LargeAAA NormalAAA Large
Sample text Aa
Light gray background #F5F5F5
5.83 : 1
AA NormalAA LargeAAA NormalAAA Large
Sample text Aa
Dark gray background #333333
1.99 : 1
AA NormalAA LargeAAA NormalAAA Large
Standard Brown Shade Variants
Gradient Generator →Lighten with White Mixed with white for a lighter, softer color
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Darken with Black Mixed with black for a deeper, heavier color
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Muted / Morandi Mixed with gray and desaturated for a sophisticated muted tone
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Standard Brown Color Introduction
Definition
Standard Brown (HEX #964B00) has the RGB value rgb(150, 75, 0), the HSL value hsl(30°, 100%, 29%) and the CMYK print value cmyk(0%, 50%, 100%, 41%). In terms of color schemes, the complement of Standard Brown is #004B96, and placing the two side by side produces a striking, eye-catching contrast; paired with the analogous colors #960000 and #969600 that sit next to it on the color wheel, it transitions naturally and harmoniously; in a split-complementary scheme (#009696, #000096) it keeps its contrast tension without losing layering; and a monochromatic scheme built on Standard Brown uses gradients of lightness and saturation to create a unified design with a strong sense of depth. Under the WCAG accessibility standard, Standard Brown has a contrast ratio of 6.36:1 against white and 3.30:1 against black; paired with a white background it reaches AA, giving body text good readability.
Color Characteristics
Brown evokes soil, wood and coffee; its warm, substantial visual effect makes it almost irreplaceable in vintage, home and coffee and dining sectors. Specifically, Standard Brown has a lightness of 29% and a saturation of 100%, steady and powerful as a background or primary color, pairing well with light text for good readability; moreover, its saturation is extremely high and its visual tension is strong, so it works best used sparingly as a focal accent. In a word: The foundational color of the earth.
Color Psychology
Brown can evoke steadiness, warmth and dependability, with a marked calming effect; psychologically it symbolizes stability, simplicity and trust. For this reason Standard Brown tends to leave a first impression of being solid and dependable in the viewer’s mind, and this emotional tone also defines the role it plays in design.
Best Uses
Brown suits coffee roasting, home furnishings, vintage brands and any scene that needs to convey a warm texture. In real projects, Standard Brown is also often used as a dark background or heading text color; in “Brown”-themed designs, the adjacent colors or lightness gradients built around it quickly establish a cohesive, clearly layered color scheme.
Standard Brown Featured In
This color is included in the following color cards and color families. Click a card to browse more colors in the corresponding collection.
