Red

Berry

Berry
#990F4BClick to copy

Berry Parameter Conversion Table

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HEX#990F4BCopy
RGBrgb(153, 15, 75)Copy
HSLhsl(334, 82%, 33%)Copy
HSV/HSBhsv(334, 90%, 60%)Copy
CMYKcmyk(0%, 90%, 51%, 40%)Copy
Complementary
#990F4B
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#0F995D
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Analogous
#990F90
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#99180F
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Split Complementary
#0F9918
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#0F9099
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Monochromatic
#990F4B
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#D8367C
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#E88CB4
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#3C061D
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#000000
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#000000
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Berry WCAG Accessibility Contrast

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The contrast ratio of this color against common foreground/background colors (based on the WCAG 2.1 standard)

Sample text Aa
White background #FFFFFF
8.32 : 1
AA NormalAA LargeAAA NormalAAA Large
Sample text Aa
Black background #000000
2.52 : 1
AA NormalAA LargeAAA NormalAAA Large
Sample text Aa
Light gray background #F5F5F5
7.63 : 1
AA NormalAA LargeAAA NormalAAA Large
Sample text Aa
Dark gray background #333333
1.52 : 1
AA NormalAA LargeAAA NormalAAA Large

Berry Shade Variants

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Lighten with White Mixed with white for a lighter, softer color
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Darken with Black Mixed with black for a deeper, heavier color
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Muted / Morandi Mixed with gray and desaturated for a sophisticated muted tone
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Berry Color Introduction

Definition

Berry (HEX #990F4B) has the RGB value rgb(153, 15, 75), the HSL value hsl(334°, 82%, 33%) and the CMYK print value cmyk(0%, 90%, 51%, 40%). In terms of color schemes, the complement of Berry is #0F995D, and placing the two side by side produces a striking, eye-catching contrast; paired with the analogous colors #990F90 and #99180F that sit next to it on the color wheel, it transitions naturally and harmoniously; in a split-complementary scheme (#0F9918, #0F9099) it keeps its contrast tension without losing layering; and a monochromatic scheme built on Berry uses gradients of lightness and saturation to create a unified design with a strong sense of depth. Under the WCAG accessibility standard, Berry has a contrast ratio of 8.32:1 against white and 2.52:1 against black; paired with a white background it reaches AAA, making body text highly readable.

Color Characteristics

Pink evokes cherry blossoms, petals and cream; its soft visual effect makes it almost irreplaceable in beauty, weddings and baby products. Specifically, Berry has a lightness of 33% and a saturation of 82%, steady and powerful as a background or primary color, pairing well with light text for good readability; moreover, its saturation is moderate, keeping the color’s emotional expression without becoming overly assertive. In a word: The freshness of nature.

Color Psychology

Pink can evoke tenderness, gentleness and being cared for, with a marked comforting effect; psychologically it symbolizes romance, sweetness and goodwill. For this reason Berry tends to leave a first impression of being gentle and sweet in the viewer’s mind, and this emotional tone also defines the role it plays in design.

Best Uses

Pink suits beauty and fashion, wedding planning, baby products and female-oriented communities where gentleness and romance are emphasized. In real projects, Berry is also often used as a dark background or heading text color; in “Pink”-themed designs, the adjacent colors or lightness gradients built around it quickly establish a cohesive, clearly layered color scheme.

Berry Featured In

This color is included in the following color cards and color families. Click a card to browse more colors in the corresponding collection.