Red

Jujube Red

Jujube Red
#C32136Click to copy

Jujube Red Parameter Conversion Table

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HEX#C32136Copy
RGBrgb(195, 33, 54)Copy
HSLhsl(352, 71%, 45%)Copy
HSV/HSBhsv(352, 83%, 76%)Copy
CMYKcmyk(0%, 83%, 72%, 24%)Copy
Complementary
#C32136
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#21C3AE
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Analogous
#C32187
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#C35D21
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Split Complementary
#21C35D
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#2187C3
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Monochromatic
#C32136
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#D77380
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#EEC2C8
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#6C121E
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#150306
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#000000
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Jujube Red WCAG Accessibility Contrast

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The contrast ratio of this color against common foreground/background colors (based on the WCAG 2.1 standard)

Sample text Aa
White background #FFFFFF
5.85 : 1
AA NormalAA LargeAAA NormalAAA Large
Sample text Aa
Black background #000000
3.59 : 1
AA NormalAA LargeAAA NormalAAA Large
Sample text Aa
Light gray background #F5F5F5
5.36 : 1
AA NormalAA LargeAAA NormalAAA Large
Sample text Aa
Dark gray background #333333
2.16 : 1
AA NormalAA LargeAAA NormalAAA Large

Jujube Red Shade Variants

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Lighten with White Mixed with white for a lighter, softer color
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Darken with Black Mixed with black for a deeper, heavier color
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Muted / Morandi Mixed with gray and desaturated for a sophisticated muted tone
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Jujube Red Color Introduction

Definition

Jujube Red (HEX #C32136) has the RGB value rgb(195, 33, 54), the HSL value hsl(352°, 71%, 45%) and the CMYK print value cmyk(0%, 83%, 72%, 24%). In terms of color schemes, the complement of Jujube Red is #21C3AE, and placing the two side by side produces a striking, eye-catching contrast; paired with the analogous colors #C32187 and #C35D21 that sit next to it on the color wheel, it transitions naturally and harmoniously; in a split-complementary scheme (#21C35D, #2187C3) it keeps its contrast tension without losing layering; and a monochromatic scheme built on Jujube Red uses gradients of lightness and saturation to create a unified design with a strong sense of depth. Under the WCAG accessibility standard, Jujube Red has a contrast ratio of 5.85:1 against white and 3.59:1 against black; paired with a white background it reaches AA, giving body text good readability.

Color Characteristics

Red is the most impactful color, evoking fire, blood and the sun. It grabs attention instantly and is almost the default choice in promotions, dining and sports. Specifically, Jujube Red has a lightness of 45% and a saturation of 71%, striking and generous as a background or primary color, offering good readability with either light or dark text; moreover, its saturation is moderate, keeping the color’s emotional expression without becoming overly assertive. In a word: The color of ripe red jujube.

Color Psychology

Red can evoke passion, courage and urgency, with a marked arousing and motivating effect; psychologically it symbolizes enthusiasm, energy and drive. For this reason Jujube Red tends to leave a first impression of being passionate and direct in the viewer’s mind, and this emotional tone also defines the role it plays in design.

Best Uses

Red suits big promotions, restaurant menus, sports posters and any visual design that needs emotional intensity. In real projects, Jujube Red is also often used as a dark background or heading text color; in “Red”-themed designs, the adjacent colors or lightness gradients built around it quickly establish a cohesive, clearly layered color scheme.

Jujube Red Featured In

This color is included in the following color cards and color families. Click a card to browse more colors in the corresponding collection.