Purple
Mallow
Mallow
#D94DFFClick to copy
Mallow Parameter Conversion Table
More converters →HEX#D94DFFCopy
RGBrgb(217, 77, 255)Copy
HSLhsl(287, 100%, 65%)Copy
HSV/HSBhsv(287, 70%, 100%)Copy
CMYKcmyk(15%, 70%, 0%, 0%)Copy
Mallow Color Schemes
Complementary
#D94DFF
Click to copy#73FF4D
Click to copyAnalogous
#804DFF
Click to copy#FF4DCC
Click to copySplit Complementary
#CCFF4D
Click to copy#4DFF80
Click to copyMonochromatic
#D94DFF
Click to copy#ECB9F9
Click to copy#FFFFFF
Click to copy#B500E6
Click to copy#650080
Click to copy#14001A
Click to copyMallow WCAG Accessibility Contrast
WCAG Calculator →The contrast ratio of this color against common foreground/background colors (based on the WCAG 2.1 standard)
Sample text Aa
White background #FFFFFF
3.25 : 1
AA NormalAA LargeAAA NormalAAA Large
Sample text Aa
Black background #000000
6.46 : 1
AA NormalAA LargeAAA NormalAAA Large
Sample text Aa
Light gray background #F5F5F5
2.98 : 1
AA NormalAA LargeAAA NormalAAA Large
Sample text Aa
Dark gray background #333333
3.88 : 1
AA NormalAA LargeAAA NormalAAA Large
Mallow Shade Variants
Gradient Generator →Lighten with White Mixed with white for a lighter, softer color
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Darken with Black Mixed with black for a deeper, heavier color
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Muted / Morandi Mixed with gray and desaturated for a sophisticated muted tone
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Mallow Color Introduction
Definition
Mallow (HEX #D94DFF) has the RGB value rgb(217, 77, 255), the HSL value hsl(287°, 100%, 65%) and the CMYK print value cmyk(15%, 70%, 0%, 0%). In terms of color schemes, the complement of Mallow is #73FF4D, and placing the two side by side produces a striking, eye-catching contrast; paired with the analogous colors #804DFF and #FF4DCC that sit next to it on the color wheel, it transitions naturally and harmoniously; in a split-complementary scheme (#CCFF4D, #4DFF80) it keeps its contrast tension without losing layering; and a monochromatic scheme built on Mallow uses gradients of lightness and saturation to create a unified design with a strong sense of depth. Under the WCAG accessibility standard, Mallow has a contrast ratio of 3.25:1 against white and 6.46:1 against black; paired with a black background it reaches AA, making it suitable for text in dark mode.
Color Characteristics
Purple sits between warm and cool, evoking lavender, amethyst and twilight. Mysterious and luxurious, it has long been associated with royalty and artistic creation. Specifically, Mallow has a lightness of 65% and a saturation of 100%, bright and airy, ideal as a light background or accent color that creates a soft, comfortable atmosphere; moreover, its saturation is extremely high and its visual tension is strong, so it works best used sparingly as a focal accent. In a word: A bright pink-purple.
Color Psychology
Purple can evoke romance, imagination and nobility, with a marked air of mystery; psychologically it symbolizes elegance, spirituality and creativity. For this reason Mallow tends to leave a first impression of being mysterious and elegant in the viewer’s mind, and this emotional tone also defines the role it plays in design.
Best Uses
Purple suits beauty and skincare, art exhibitions, mysterious themes and any scene that needs a sophisticated, romantic feel. In real projects, Mallow is also often used as a light background or supporting negative space; in “Purple”-themed designs, the adjacent colors or lightness gradients built around it quickly establish a cohesive, clearly layered color scheme.
Mallow Featured In
This color is included in the following color cards and color families. Click a card to browse more colors in the corresponding collection.