Purple

Plum

Plum
#DDA0DDClick to copy

Plum Parameter Conversion Table

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HEX#DDA0DDCopy
RGBrgb(221, 160, 221)Copy
HSLhsl(300, 47%, 75%)Copy
HSV/HSBhsv(300, 28%, 87%)Copy
CMYKcmyk(0%, 28%, 0%, 13%)Copy
Complementary
#DDA0DD
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#A0DDA0
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Analogous
#BFA0DD
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#DDA0BF
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Split Complementary
#BFDDA0
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#A0DDBF
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Monochromatic
#DDA0DD
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#F6EDF6
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#FFFFFF
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#C255C2
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#822F82
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#371437
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Plum WCAG Accessibility Contrast

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The contrast ratio of this color against common foreground/background colors (based on the WCAG 2.1 standard)

Sample text Aa
White background #FFFFFF
2.07 : 1
AA NormalAA LargeAAA NormalAAA Large
Sample text Aa
Black background #000000
10.15 : 1
AA NormalAA LargeAAA NormalAAA Large
Sample text Aa
Light gray background #F5F5F5
1.90 : 1
AA NormalAA LargeAAA NormalAAA Large
Sample text Aa
Dark gray background #333333
6.10 : 1
AA NormalAA LargeAAA NormalAAA Large

Plum Shade Variants

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Lighten with White Mixed with white for a lighter, softer color
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Darken with Black Mixed with black for a deeper, heavier color
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Muted / Morandi Mixed with gray and desaturated for a sophisticated muted tone
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Plum Color Introduction

Definition

Plum (HEX #DDA0DD) has the RGB value rgb(221, 160, 221), the HSL value hsl(300°, 47%, 75%) and the CMYK print value cmyk(0%, 28%, 0%, 13%). In terms of color schemes, the complement of Plum is #A0DDA0, and placing the two side by side produces a striking, eye-catching contrast; paired with the analogous colors #BEA0DD and #DDA0BE that sit next to it on the color wheel, it transitions naturally and harmoniously; in a split-complementary scheme (#BEDDA0, #A0DDBE) it keeps its contrast tension without losing layering; and a monochromatic scheme built on Plum uses gradients of lightness and saturation to create a unified design with a strong sense of depth. Under the WCAG accessibility standard, Plum has a contrast ratio of 2.07:1 against white and 10.15:1 against black; paired with a black background it reaches AAA, making it ideal for text and accent colors in dark mode.

Color Characteristics

Pink evokes cherry blossoms, petals and cream; its soft visual effect makes it almost irreplaceable in beauty, weddings and baby products. Specifically, Plum has a lightness of 75% and a saturation of 47%, bright and airy, ideal as a light background or accent color that creates a soft, comfortable atmosphere; moreover, its saturation is moderate, keeping the color’s emotional expression without becoming overly assertive. In a word: The color of a plum's skin.

Color Psychology

Pink can evoke tenderness, gentleness and being cared for, with a marked comforting effect; psychologically it symbolizes romance, sweetness and goodwill. For this reason Plum tends to leave a first impression of being gentle and sweet in the viewer’s mind, and this emotional tone also defines the role it plays in design.

Best Uses

Pink suits beauty and fashion, wedding planning, baby products and female-oriented communities where gentleness and romance are emphasized. In real projects, Plum is also often used as a light background or supporting negative space; in “Pink”-themed designs, the adjacent colors or lightness gradients built around it quickly establish a cohesive, clearly layered color scheme.

Plum Featured In

This color is included in the following color cards and color families. Click a card to browse more colors in the corresponding collection.