Ivory
Ivory Parameter Conversion Table
More converters →Ivory Color Schemes
Ivory WCAG Accessibility Contrast
WCAG Calculator →The contrast ratio of this color against common foreground/background colors (based on the WCAG 2.1 standard)
Ivory Shade Variants
Gradient Generator →Ivory Color Introduction
Definition
Ivory (HEX #DDC49A) has the RGB value rgb(221, 196, 154), the HSL value hsl(38°, 50%, 74%) and the CMYK print value cmyk(0%, 11%, 30%, 13%). In terms of color schemes, the complement of Ivory is #9AB3DD, and placing the two side by side produces a striking, eye-catching contrast; paired with the analogous colors #DDA39A and #D4DD9A that sit next to it on the color wheel, it transitions naturally and harmoniously; in a split-complementary scheme (#9AD4DD, #A29ADD) it keeps its contrast tension without losing layering; and a monochromatic scheme built on Ivory uses gradients of lightness and saturation to create a unified design with a strong sense of depth. Under the WCAG accessibility standard, Ivory has a contrast ratio of 1.69:1 against white and 12.44:1 against black; paired with a black background it reaches AAA, making it ideal for text and accent colors in dark mode.
Color Characteristics
Orange blends the passion of red with the brightness of yellow, evoking sunsets, fruit and campfires. Warm yet energetic, it is widely used in food, e-commerce and sports brands. Specifically, Ivory has a lightness of 74% and a saturation of 50%, bright and airy, ideal as a light background or accent color that creates a soft, comfortable atmosphere; moreover, its saturation is moderate, keeping the color’s emotional expression without becoming overly assertive. In a word: A warm light beige.
Color Psychology
Orange can evoke pleasure, friendliness and appetite, with a marked approachable quality; psychologically it symbolizes vitality, optimism and creativity. For this reason Ivory tends to leave a first impression of being warm and friendly in the viewer’s mind, and this emotional tone also defines the role it plays in design.
Best Uses
Orange suits food packaging, e-commerce campaigns, children’s products and any scene that needs to convey warmth and energy. In real projects, Ivory is also often used as a light background or supporting negative space; in “Orange”-themed designs, the adjacent colors or lightness gradients built around it quickly establish a cohesive, clearly layered color scheme.
Ivory Featured In
This color is included in the following color cards and color families. Click a card to browse more colors in the corresponding collection.