Yellow

Ivory

Ivory
#DDC49AClick to copy

Ivory Parameter Conversion Table

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HEX#DDC49ACopy
RGBrgb(221, 196, 154)Copy
HSLhsl(38, 50%, 74%)Copy
HSV/HSBhsv(38, 30%, 87%)Copy
CMYKcmyk(0%, 11%, 30%, 13%)Copy
Complementary
#DDC49A
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#9AB3DD
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Analogous
#DDA39A
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#D5DD9A
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Split Complementary
#9AD4DD
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#A39ADD
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Monochromatic
#DDC49A
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#F4F0E9
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#FFFFFF
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#C3974E
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#80602B
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#342711
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Ivory WCAG Accessibility Contrast

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The contrast ratio of this color against common foreground/background colors (based on the WCAG 2.1 standard)

Sample text Aa
White background #FFFFFF
1.69 : 1
AA NormalAA LargeAAA NormalAAA Large
Sample text Aa
Black background #000000
12.44 : 1
AA NormalAA LargeAAA NormalAAA Large
Sample text Aa
Light gray background #F5F5F5
1.55 : 1
AA NormalAA LargeAAA NormalAAA Large
Sample text Aa
Dark gray background #333333
7.48 : 1
AA NormalAA LargeAAA NormalAAA Large

Ivory Shade Variants

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Lighten with White Mixed with white for a lighter, softer color
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Darken with Black Mixed with black for a deeper, heavier color
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Muted / Morandi Mixed with gray and desaturated for a sophisticated muted tone
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Ivory Color Introduction

Definition

Ivory (HEX #DDC49A) has the RGB value rgb(221, 196, 154), the HSL value hsl(38°, 50%, 74%) and the CMYK print value cmyk(0%, 11%, 30%, 13%). In terms of color schemes, the complement of Ivory is #9AB3DD, and placing the two side by side produces a striking, eye-catching contrast; paired with the analogous colors #DDA39A and #D4DD9A that sit next to it on the color wheel, it transitions naturally and harmoniously; in a split-complementary scheme (#9AD4DD, #A29ADD) it keeps its contrast tension without losing layering; and a monochromatic scheme built on Ivory uses gradients of lightness and saturation to create a unified design with a strong sense of depth. Under the WCAG accessibility standard, Ivory has a contrast ratio of 1.69:1 against white and 12.44:1 against black; paired with a black background it reaches AAA, making it ideal for text and accent colors in dark mode.

Color Characteristics

Orange blends the passion of red with the brightness of yellow, evoking sunsets, fruit and campfires. Warm yet energetic, it is widely used in food, e-commerce and sports brands. Specifically, Ivory has a lightness of 74% and a saturation of 50%, bright and airy, ideal as a light background or accent color that creates a soft, comfortable atmosphere; moreover, its saturation is moderate, keeping the color’s emotional expression without becoming overly assertive. In a word: A warm light beige.

Color Psychology

Orange can evoke pleasure, friendliness and appetite, with a marked approachable quality; psychologically it symbolizes vitality, optimism and creativity. For this reason Ivory tends to leave a first impression of being warm and friendly in the viewer’s mind, and this emotional tone also defines the role it plays in design.

Best Uses

Orange suits food packaging, e-commerce campaigns, children’s products and any scene that needs to convey warmth and energy. In real projects, Ivory is also often used as a light background or supporting negative space; in “Orange”-themed designs, the adjacent colors or lightness gradients built around it quickly establish a cohesive, clearly layered color scheme.

Ivory Featured In

This color is included in the following color cards and color families. Click a card to browse more colors in the corresponding collection.