Purple

Mauve

Mauve
#E0B0FFClick to copy

Mauve Parameter Conversion Table

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HEX#E0B0FFCopy
RGBrgb(224, 176, 255)Copy
HSLhsl(276, 100%, 85%)Copy
HSV/HSBhsv(276, 31%, 100%)Copy
CMYKcmyk(12%, 31%, 0%, 0%)Copy
Complementary
#E0B0FF
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#CFFFB0
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Analogous
#B9B0FF
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#FFB0F7
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Split Complementary
#F7FFB0
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#B0FFB9
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Monochromatic
#E0B0FF
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#FFFFFF
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#FFFFFF
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#B84AFF
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#8A00E3
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#4C007D
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Mauve WCAG Accessibility Contrast

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The contrast ratio of this color against common foreground/background colors (based on the WCAG 2.1 standard)

Sample text Aa
White background #FFFFFF
1.78 : 1
AA NormalAA LargeAAA NormalAAA Large
Sample text Aa
Black background #000000
11.82 : 1
AA NormalAA LargeAAA NormalAAA Large
Sample text Aa
Light gray background #F5F5F5
1.63 : 1
AA NormalAA LargeAAA NormalAAA Large
Sample text Aa
Dark gray background #333333
7.11 : 1
AA NormalAA LargeAAA NormalAAA Large

Mauve Shade Variants

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Lighten with White Mixed with white for a lighter, softer color
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Darken with Black Mixed with black for a deeper, heavier color
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Muted / Morandi Mixed with gray and desaturated for a sophisticated muted tone
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Mauve Color Introduction

Definition

Mauve (HEX #E0B0FF) has the RGB value rgb(224, 176, 255), the HSL value hsl(276°, 100%, 85%) and the CMYK print value cmyk(12%, 31%, 0%, 0%). In terms of color schemes, the complement of Mauve is #CFFFB0, and placing the two side by side produces a striking, eye-catching contrast; paired with the analogous colors #B8B0FF and #FFB0F6 that sit next to it on the color wheel, it transitions naturally and harmoniously; in a split-complementary scheme (#F6FFB0, #B0FFB8) it keeps its contrast tension without losing layering; and a monochromatic scheme built on Mauve uses gradients of lightness and saturation to create a unified design with a strong sense of depth. Under the WCAG accessibility standard, Mauve has a contrast ratio of 1.78:1 against white and 11.82:1 against black; paired with a black background it reaches AAA, making it ideal for text and accent colors in dark mode.

Color Characteristics

Purple sits between warm and cool, evoking lavender, amethyst and twilight. Mysterious and luxurious, it has long been associated with royalty and artistic creation. Specifically, Mauve has a lightness of 85% and a saturation of 100%, bright and airy, ideal as a light background or accent color that creates a soft, comfortable atmosphere; moreover, its saturation is extremely high and its visual tension is strong, so it works best used sparingly as a focal accent. In a word: The beginning of chemical dyes.

Color Psychology

Purple can evoke romance, imagination and nobility, with a marked air of mystery; psychologically it symbolizes elegance, spirituality and creativity. For this reason Mauve tends to leave a first impression of being mysterious and elegant in the viewer’s mind, and this emotional tone also defines the role it plays in design.

Best Uses

Purple suits beauty and skincare, art exhibitions, mysterious themes and any scene that needs a sophisticated, romantic feel. In real projects, Mauve is also often used as a light background or supporting negative space; in “Purple”-themed designs, the adjacent colors or lightness gradients built around it quickly establish a cohesive, clearly layered color scheme.

Mauve Featured In

This color is included in the following color cards and color families. Click a card to browse more colors in the corresponding collection.