Red
Chili Red
Chili Red
#E23D28Click to copy
Chili Red Parameter Conversion Table
More converters →HEX#E23D28Copy
RGBrgb(226, 61, 40)Copy
HSLhsl(7, 76%, 52%)Copy
HSV/HSBhsv(7, 82%, 89%)Copy
CMYKcmyk(0%, 73%, 82%, 11%)Copy
Chili Red Color Schemes
Complementary
#E23D28
Click to copy#28CDE2
Click to copyAnalogous
#E22870
Click to copy#E29A28
Click to copySplit Complementary
#28E29A
Click to copy#2870E2
Click to copyMonochromatic
#E23D28
Click to copy#E3968D
Click to copy#F7E2DF
Click to copy#912213
Click to copy#370D07
Click to copy#000000
Click to copyChili Red WCAG Accessibility Contrast
WCAG Calculator →The contrast ratio of this color against common foreground/background colors (based on the WCAG 2.1 standard)
Sample text Aa
White background #FFFFFF
4.26 : 1
AA NormalAA LargeAAA NormalAAA Large
Sample text Aa
Black background #000000
4.93 : 1
AA NormalAA LargeAAA NormalAAA Large
Sample text Aa
Light gray background #F5F5F5
3.91 : 1
AA NormalAA LargeAAA NormalAAA Large
Sample text Aa
Dark gray background #333333
2.97 : 1
AA NormalAA LargeAAA NormalAAA Large
Chili Red Shade Variants
Gradient Generator →Lighten with White Mixed with white for a lighter, softer color
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Darken with Black Mixed with black for a deeper, heavier color
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Muted / Morandi Mixed with gray and desaturated for a sophisticated muted tone
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Chili Red Color Introduction
Definition
Chili Red (HEX #E23D28) has the RGB value rgb(226, 61, 40), the HSL value hsl(7°, 76%, 52%) and the CMYK print value cmyk(0%, 73%, 82%, 11%). In terms of color schemes, the complement of Chili Red is #28CDE2, and placing the two side by side produces a striking, eye-catching contrast; paired with the analogous colors #E22870 and #E29A28 that sit next to it on the color wheel, it transitions naturally and harmoniously; in a split-complementary scheme (#28E29A, #2870E2) it keeps its contrast tension without losing layering; and a monochromatic scheme built on Chili Red uses gradients of lightness and saturation to create a unified design with a strong sense of depth. Under the WCAG accessibility standard, Chili Red has a contrast ratio of 4.26:1 against white and 4.93:1 against black; paired with a black background it reaches AA, making it suitable for text in dark mode.
Color Characteristics
Red is the most impactful color, evoking fire, blood and the sun. It grabs attention instantly and is almost the default choice in promotions, dining and sports. Specifically, Chili Red has a lightness of 52% and a saturation of 76%, striking and generous as a background or primary color, offering good readability with either light or dark text; moreover, its saturation is moderate, keeping the color’s emotional expression without becoming overly assertive. In a word: A jolt to the taste buds.
Color Psychology
Red can evoke passion, courage and urgency, with a marked arousing and motivating effect; psychologically it symbolizes enthusiasm, energy and drive. For this reason Chili Red tends to leave a first impression of being passionate and direct in the viewer’s mind, and this emotional tone also defines the role it plays in design.
Best Uses
Red suits big promotions, restaurant menus, sports posters and any visual design that needs emotional intensity. In real projects, Chili Red is also often used as a dark background or heading text color; in “Red”-themed designs, the adjacent colors or lightness gradients built around it quickly establish a cohesive, clearly layered color scheme.
Chili Red Featured In
This color is included in the following color cards and color families. Click a card to browse more colors in the corresponding collection.