Red
Lust
Lust
#E62020Click to copy
Lust Parameter Conversion Table
More converters →HEX#E62020Copy
RGBrgb(230, 32, 32)Copy
HSLhsl(0, 80%, 51%)Copy
HSV/HSBhsv(0, 86%, 90%)Copy
CMYKcmyk(0%, 86%, 86%, 10%)Copy
Lust Color Schemes
Complementary
#E62020
Click to copy#20E6E6
Click to copyAnalogous
#E62083
Click to copy#E68320
Click to copySplit Complementary
#20E683
Click to copy#2083E6
Click to copyMonochromatic
#E62020
Click to copy#E58787
Click to copy#F7DBDB
Click to copy#901010
Click to copy#340606
Click to copy#000000
Click to copyLust WCAG Accessibility Contrast
WCAG Calculator →The contrast ratio of this color against common foreground/background colors (based on the WCAG 2.1 standard)
Sample text Aa
White background #FFFFFF
4.57 : 1
AA NormalAA LargeAAA NormalAAA Large
Sample text Aa
Black background #000000
4.59 : 1
AA NormalAA LargeAAA NormalAAA Large
Sample text Aa
Light gray background #F5F5F5
4.19 : 1
AA NormalAA LargeAAA NormalAAA Large
Sample text Aa
Dark gray background #333333
2.76 : 1
AA NormalAA LargeAAA NormalAAA Large
Lust Shade Variants
Gradient Generator →Lighten with White Mixed with white for a lighter, softer color
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Darken with Black Mixed with black for a deeper, heavier color
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Muted / Morandi Mixed with gray and desaturated for a sophisticated muted tone
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Lust Color Introduction
Definition
Lust (HEX #E62020) has the RGB value rgb(230, 32, 32), the HSL value hsl(0°, 80%, 51%) and the CMYK print value cmyk(0%, 86%, 86%, 10%). In terms of color schemes, the complement of Lust is #20E6E6, and placing the two side by side produces a striking, eye-catching contrast; paired with the analogous colors #E62083 and #E68320 that sit next to it on the color wheel, it transitions naturally and harmoniously; in a split-complementary scheme (#20E683, #2083E6) it keeps its contrast tension without losing layering; and a monochromatic scheme built on Lust uses gradients of lightness and saturation to create a unified design with a strong sense of depth. Under the WCAG accessibility standard, Lust has a contrast ratio of 4.57:1 against white and 4.59:1 against black; paired with a black background it reaches AA, making it suitable for text in dark mode.
Color Characteristics
Red is the most impactful color, evoking fire, blood and the sun. It grabs attention instantly and is almost the default choice in promotions, dining and sports. Specifically, Lust has a lightness of 51% and a saturation of 80%, striking and generous as a background or primary color, offering good readability with either light or dark text; moreover, its saturation is moderate, keeping the color’s emotional expression without becoming overly assertive. In a word: A primal instinct.
Color Psychology
Red can evoke passion, courage and urgency, with a marked arousing and motivating effect; psychologically it symbolizes enthusiasm, energy and drive. For this reason Lust tends to leave a first impression of being passionate and direct in the viewer’s mind, and this emotional tone also defines the role it plays in design.
Best Uses
Red suits big promotions, restaurant menus, sports posters and any visual design that needs emotional intensity. In real projects, Lust is also often used as a dark background or heading text color; in “Red”-themed designs, the adjacent colors or lightness gradients built around it quickly establish a cohesive, clearly layered color scheme.
Lust Featured In
This color is included in the following color cards and color families. Click a card to browse more colors in the corresponding collection.