Orange
Pure Orange
Pure Orange
#E75B12Click to copy
Pure Orange Parameter Conversion Table
More converters →HEX#E75B12Copy
RGBrgb(231, 91, 18)Copy
HSLhsl(21, 86%, 49%)Copy
HSV/HSBhsv(21, 92%, 91%)Copy
CMYKcmyk(0%, 61%, 92%, 9%)Copy
Pure Orange Color Schemes
Complementary
#E75B12
Click to copy#129EE7
Click to copyAnalogous
#E71234
Click to copy#E7C512
Click to copySplit Complementary
#12E7C5
Click to copy#1234E7
Click to copyMonochromatic
#E75B12
Click to copy#E89E77
Click to copy#F7DCCE
Click to copy#88360B
Click to copy#2A1003
Click to copy#000000
Click to copyPure Orange WCAG Accessibility Contrast
WCAG Calculator →The contrast ratio of this color against common foreground/background colors (based on the WCAG 2.1 standard)
Sample text Aa
White background #FFFFFF
3.56 : 1
AA NormalAA LargeAAA NormalAAA Large
Sample text Aa
Black background #000000
5.90 : 1
AA NormalAA LargeAAA NormalAAA Large
Sample text Aa
Light gray background #F5F5F5
3.26 : 1
AA NormalAA LargeAAA NormalAAA Large
Sample text Aa
Dark gray background #333333
3.55 : 1
AA NormalAA LargeAAA NormalAAA Large
Pure Orange Shade Variants
Gradient Generator →Lighten with White Mixed with white for a lighter, softer color
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Darken with Black Mixed with black for a deeper, heavier color
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Muted / Morandi Mixed with gray and desaturated for a sophisticated muted tone
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Pure Orange Color Introduction
Definition
Pure Orange (HEX #E75B12) has the RGB value rgb(231, 91, 18), the HSL value hsl(21°, 86%, 49%) and the CMYK print value cmyk(0%, 61%, 92%, 9%). In terms of color schemes, the complement of Pure Orange is #129EE7, and placing the two side by side produces a striking, eye-catching contrast; paired with the analogous colors #E71233 and #E7C512 that sit next to it on the color wheel, it transitions naturally and harmoniously; in a split-complementary scheme (#12E7C6, #1233E7) it keeps its contrast tension without losing layering; and a monochromatic scheme built on Pure Orange uses gradients of lightness and saturation to create a unified design with a strong sense of depth. Under the WCAG accessibility standard, Pure Orange has a contrast ratio of 3.56:1 against white and 5.90:1 against black; paired with a black background it reaches AA, making it suitable for text in dark mode.
Color Characteristics
Orange blends the passion of red with the brightness of yellow, evoking sunsets, fruit and campfires. Warm yet energetic, it is widely used in food, e-commerce and sports brands. Specifically, Pure Orange has a lightness of 49% and a saturation of 86%, striking and generous as a background or primary color, offering good readability with either light or dark text; moreover, its saturation is extremely high and its visual tension is strong, so it works best used sparingly as a focal accent. In a word: The standard industrial orange.
Color Psychology
Orange can evoke pleasure, friendliness and appetite, with a marked approachable quality; psychologically it symbolizes vitality, optimism and creativity. For this reason Pure Orange tends to leave a first impression of being warm and friendly in the viewer’s mind, and this emotional tone also defines the role it plays in design.
Best Uses
Orange suits food packaging, e-commerce campaigns, children’s products and any scene that needs to convey warmth and energy. In real projects, Pure Orange is also often used as a dark background or heading text color; in “Orange”-themed designs, the adjacent colors or lightness gradients built around it quickly establish a cohesive, clearly layered color scheme.
Pure Orange Featured In
This color is included in the following color cards and color families. Click a card to browse more colors in the corresponding collection.