Red
Desire
Desire
#EA3C53Click to copy
Desire Parameter Conversion Table
More converters →HEX#EA3C53Copy
RGBrgb(234, 60, 83)Copy
HSLhsl(352, 81%, 58%)Copy
HSV/HSBhsv(352, 74%, 92%)Copy
CMYKcmyk(0%, 74%, 65%, 8%)Copy
Desire Color Schemes
Complementary
#EA3C53
Click to copy#3CEAD3
Click to copyAnalogous
#EA3CAA
Click to copy#EA7C3C
Click to copySplit Complementary
#3CEA7C
Click to copy#3CAAEA
Click to copyMonochromatic
#EA3C53
Click to copy#EBA1AB
Click to copy#FDF5F6
Click to copy#AD1327
Click to copy#510912
Click to copy#000000
Click to copyDesire WCAG Accessibility Contrast
WCAG Calculator →The contrast ratio of this color against common foreground/background colors (based on the WCAG 2.1 standard)
Sample text Aa
White background #FFFFFF
3.99 : 1
AA NormalAA LargeAAA NormalAAA Large
Sample text Aa
Black background #000000
5.27 : 1
AA NormalAA LargeAAA NormalAAA Large
Sample text Aa
Light gray background #F5F5F5
3.66 : 1
AA NormalAA LargeAAA NormalAAA Large
Sample text Aa
Dark gray background #333333
3.17 : 1
AA NormalAA LargeAAA NormalAAA Large
Desire Shade Variants
Gradient Generator →Lighten with White Mixed with white for a lighter, softer color
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Darken with Black Mixed with black for a deeper, heavier color
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Muted / Morandi Mixed with gray and desaturated for a sophisticated muted tone
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Desire Color Introduction
Definition
Desire (HEX #EA3C53) has the RGB value rgb(234, 60, 83), the HSL value hsl(352°, 81%, 58%) and the CMYK print value cmyk(0%, 74%, 65%, 8%). In terms of color schemes, the complement of Desire is #3CEAD3, and placing the two side by side produces a striking, eye-catching contrast; paired with the analogous colors #EA3CAA and #EA7C3C that sit next to it on the color wheel, it transitions naturally and harmoniously; in a split-complementary scheme (#3CEA7C, #3CAAEA) it keeps its contrast tension without losing layering; and a monochromatic scheme built on Desire uses gradients of lightness and saturation to create a unified design with a strong sense of depth. Under the WCAG accessibility standard, Desire has a contrast ratio of 3.99:1 against white and 5.27:1 against black; paired with a black background it reaches AA, making it suitable for text in dark mode.
Color Characteristics
Red is the most impactful color, evoking fire, blood and the sun. It grabs attention instantly and is almost the default choice in promotions, dining and sports. Specifically, Desire has a lightness of 58% and a saturation of 81%, striking and generous as a background or primary color, offering good readability with either light or dark text; moreover, its saturation is moderate, keeping the color’s emotional expression without becoming overly assertive. In a word: The rhythm of a heartbeat.
Color Psychology
Red can evoke passion, courage and urgency, with a marked arousing and motivating effect; psychologically it symbolizes enthusiasm, energy and drive. For this reason Desire tends to leave a first impression of being passionate and direct in the viewer’s mind, and this emotional tone also defines the role it plays in design.
Best Uses
Red suits big promotions, restaurant menus, sports posters and any visual design that needs emotional intensity. In real projects, Desire is also often used as a dark background or heading text color; in “Red”-themed designs, the adjacent colors or lightness gradients built around it quickly establish a cohesive, clearly layered color scheme.
Desire Featured In
This color is included in the following color cards and color families. Click a card to browse more colors in the corresponding collection.