Ivory
Ivory Parameter Conversion Table
More converters →Ivory Color Schemes
Ivory WCAG Accessibility Contrast
WCAG Calculator →The contrast ratio of this color against common foreground/background colors (based on the WCAG 2.1 standard)
Ivory Shade Variants
Gradient Generator →Ivory Color Introduction
Definition
Ivory (HEX #FFFFF0) has the RGB value rgb(255, 255, 240), the HSL value hsl(60°, 100%, 97%) and the CMYK print value cmyk(0%, 0%, 6%, 0%). In terms of color schemes, the complement of Ivory is #F0F0FF, and placing the two side by side produces a striking, eye-catching contrast; paired with the analogous colors #FFF8F0 and #F8FFF0 that sit next to it on the color wheel, it transitions naturally and harmoniously; in a split-complementary scheme (#F0F8FF, #F8F0FF) it keeps its contrast tension without losing layering; and a monochromatic scheme built on Ivory uses gradients of lightness and saturation to create a unified design with a strong sense of depth. Under the WCAG accessibility standard, Ivory has a contrast ratio of 1.01:1 against white and 20.81:1 against black; paired with a black background it reaches AAA, making it ideal for text and accent colors in dark mode.
Color Characteristics
Yellow is the brightest of all colors, evoking sunlight, wheat fields and lemons. Light and eye-catching, it plays an important role in playful, dining and warning designs. Specifically, Ivory has a lightness of 97% and a saturation of 100%, an extremely light tone close to white, ideal as a spacious light background that sets off darker content; moreover, its saturation is extremely high and its visual tension is strong, so it works best used sparingly as a focal accent. In a word: A classic warm white, softer than pure white.
Color Psychology
Yellow can evoke happiness, hope and curiosity, with a marked invigorating effect; psychologically it symbolizes brightness, wisdom and youth. For this reason Ivory tends to leave a first impression of being bright and cheerful in the viewer’s mind, and this emotional tone also defines the role it plays in design.
Best Uses
Yellow suits children’s brands, warning signs, fast-moving consumer packaging and any scene that needs to be bright and eye-catching. In real projects, Ivory is also often used as a light background or supporting negative space; in “Yellow”-themed designs, the adjacent colors or lightness gradients built around it quickly establish a cohesive, clearly layered color scheme.
Ivory Featured In
This color is included in the following color cards and color families. Click a card to browse more colors in the corresponding collection.


